How to Create Your Own Sentencing Video
In our last blog post, we talked about the power of sentencing videos. Now let's get into how you can create your own sentencing videos that speak volumes to decision makers.
You don't need a big budget or fancy equipment. With some basic tools and a straightforward process, you can make videos that tell your client's story in a powerful way.
What You'll Need:
Smartphone: Yes, most phones are good enough to shoot high-quality video.
Tripod ($20): Keeps your video steady and professional.
Lapel Mic ($25): Clear sound is a must, and a simple mic can make all the difference.
Gimbal ($100): This tool keeps your camera smooth on the move, making your shots look slick.
Ring Light ($30): Good lighting is key to making your subjects look their best. Ideally you’ll use natural light which is free.
Drone ($300, optional): Not a must-have, but it can add some wow factor with aerial shots of the community or setting.
All in, you're looking at around $200 for a setup that can do wonders (and $500 if you decide on the drone).
The Steps:
Conduct the investigation. Know your client's story inside out. This includes background work, research, record collection, case material review, etc.
Film the interviews. Talk to your client, their family, friends, and any key witnesses. You can even do some interviews over Zoom or on the phone.
Get B-roll. This is extra footage of places, objects, or anything that adds to the story. It makes your video more interesting. You can also use photos.
Edit the video. Put it all together with editing software like Adobe Premiere, which is about $23 a month. If editing isn't your thing, you can find someone to help. Just don’t make it too long, it’s got to keep the viewer’s attention.
You can mix in different types of footage. Interviews with experts or key witnesses can be done online and added to your video.
Remember, the most important part is the story. Your video should show who your client really is, beyond the case. It should highlight their life, the challenges they've faced, and how they're ready for a positive change.
Authenticity beats polish every time.
Focus on what matters: your client's humanity.
Creating sentencing videos is a powerful way to add depth to your defense strategy. With the right tools and a bit of effort, you can produce something that may tip the scales in your client's favor.